The healthcare industry is continuously being transformed by technology and changes in consumer behavior. As a result, healthcare marketing trends have undergone a significant shift. COVID-19 has been a major catalyst for this change, as it has forced healthcare professionals to think outside the box and adopt new and innovative ways of reaching consumers. To […]
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India’s healthcare landscape is booming, presenting interesting opportunities for medical professionals and establishments to hook up with sufferers in new and innovative methods. But in a crowded market, status out calls for strategic advertising. So, what are the pinnacle five healthcare marketing techniques you have to bear in mind in 2024? 1. Master the […]
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Patients are increasingly using the internet in the age of virtual technologies to find healthcare providers and information. As such, the importance of maintaining a strong web presence has increased. Search Engine Optimisation (SEO) plays an important role in achieving this visibility by ensuring that practices appear prominently in search results while people are looking […]
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According to the Global Wellness Institute, the worldwide wellness economy had an estimated value of $4.9 trillion in 2019 but experienced a decline to $4.5 trillion in 2020 due to the significant economic impact of the COVID-19 pandemic. However, it rapidly bounced back from this setback. By 2022, the global wellness economy had surged to […]
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