The COVID-19 pandemic has changed the whole scenario of how we used to live. This may not the only significant event of 2020. Consequences of the pandemic are even more important to note down. One such consequence is the shifting trend in sales & buying behaviour. Amidst the pandemic, we have seen a great shift of buyers towards online sales. From groceries to medicine, people are now keener to buy things online. During this period of isolation and uncertainty, the change in shopping behaviour is quite huge. People are more conscious about avoiding public places, but they cannot avoid buying essential products such as medicines or health products. This has made pharmacy sectors to adopt the new changes.
Ordering online is regarded as safe!
With time, it is becoming more clear that how infectious COVID-19 is. However, some would question the safety measures for receiving online orders. Well, the experts have said that depending on the material, coronavirus can live on surfaces from three hours to up to three days. Hence, it’s unlikely for the COVID-19 to survive on purchased items from the packing time to delivery time. Moreover, due to pandemic, the delivery process has been slow down which also increase the time gap. Moreover, the shipping conditions make it tough for COVID-19 to survive as well. So, it is unlikely that one can get exposed to the virus via the package itself. Products that are shipped over a few days and shipped in ambient temperature have lower chances to carry the virus. Even, the World Health Organization has addressed this concern and said that it is safe to receive items from locations even that has been reported with COVID-19 cases.
Picture suggestions in here:
“The likelihood of an infected person contaminating commercial goods is low and the risk of catching the virus that causes COVID-19 from a package that has been moved, travelled, and exposed to different conditions and temperature is also low.” – WHO
The change induced by Covid-19
The truth, regardless of the ongoing situation, we need medical & health products for living. Especially houses with chronic patients or medical emergencies do need pharmacy products. Amidst this, limited access to physical shops has made it obvious for people to go online & order essential medicines. Not only medicines, but also other pharmacy products such as masks or sanitiser are on high sales rise. Online vendors are facing rapid sales of products where they are being purchased faster than supply rate. According to data, items like prescribed medicines and medical mask sales have gone up by 200%.
The new normal:
Well, customers of the pharma industry are trying to adopt the new trend which is shifting the buying trends too. The industry may face much of the same uncertainty of delivering the expected services, but things are getting settled into their new places slowly. The situation may change but not in the near future as the pandemic is not going to leave us soon.
Want to go online?
At Bhaav, we offer excellent web design services which include e-commerce websites too. We can assure a great move for your business into the online sales world. Our institution is also supported by great market leaders who can help you with branding & advertising to reach ore potential buyers. Get connected to us know more about our services.