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6 Cost-Effective Digital Marketing Strategies

Digital marketing services have been successful in not only providing better returns on investment but also in visibility, reach, and popularity. This serves as a marketing tool for the healthcare industry, offering cost-effective mediums and strategies for implementing your campaign.

  • What Makes Digital Marketing Cost-Effective?

Digital marketing services can strike a perfect balance between the actual cost and actual result of a campaign. In a way, it helps in finding which strategy works and which doesn’t. 

Some of the cost-effective ways of digital marketing are:

1. Retargeting Ads : Targeted traffic is important for the success of a digital marketing campaign for any healthcare business, as it is usually not a decision that one takes in a single go. . As they help in increasing the conversion rate by browsing through the app or website and also looking for products and information. This is where retargeted ads come into the picture. Highly cost-effective agencies use filters like geographical details, age, browsing behavior, and interest. Can also be used upon people who have visited or bought something from your website once. Through it, you know the percentage of conversion your app or website has garnered, highlighting the source of traffic and how they reached your page. The data collected helps you strategize your digital marketing campaign.

2. Social Media Selling : Social media has become a source of information. People browse through it to gather information about the product, look up reviews, recommendations, and a source from where they can buy it. An effective campaign with meaningful presentation and content would help in increasing the reach and conversion of a salesperson.

3. Tracking Campaign Results : Digital marketing tools help in keeping a tab on visitors, upon conversions, returned customers, the increment in sales, and many more features. It also aids in forecasting the digital campaign path, weaker areas to work on and the tune-ups required.

4. Pay Per Click : This is extremely effective for reaching out, creating brand awareness, and immediate visibility. Contrasting to SEO which takes time in doing the same thing. The placement of ads is generally in the headline and meta-tag area, where site users first focus on, to help catch immediate attention.

5. Content Marketing : Another viable and cost-effective strategy of digital marketing. Multiple platforms can be used by content marketing for engagement. Useful and engaging information is all required for catching viewers’ attention and interest. Healthcare businesses can increase their reach, ensure robust patient engagement and build an effective professional reputation.

6. Digital Advertisements : Medical clinics and hospitals can use google ads with proper keyword planning to reach out to the targeted audience, guaranteeing returns when focused. Social Ads target potential patients who have a high conversion probability.

How To Gauge Cost-Effectiveness? 

To understand the effectiveness, digital marketing tools can be used for:

  • Tracking the visitors by cookies on your website
  • Computing the visitors from different sources like emails, social media
  • Tracking the visitors from handheld devices
  • Percentage of casual visitors, without engaging in any activity

Your campaign effectiveness can also be tracked by analyzing the click-through rate. The percentage may vary from source to source, but with a commonality like as to how many people have clicked.   

The more clicks the higher is the success rate of your digital campaign. 

Analysing the Value of Marketing Cost 

Digital marketing means nominal customer acquisition costs, referring to fixed and variable costs spent on acquiring new customers. Today as the patients are going online, clinics and hospitals need to harness digital marketing effectively. Helping them to reach out to patients who matter, consolidate them to grow their business and customer base. 

BHAAV provides expert guidance and expertise required to create, implement, launch a cost-effective digital marketing campaign for marketing your healthcare business. 

BHAAV is a top healthcare digital marketing company well acquainted with market aspects, needs, and the techniques required to attract those leads and power sales for your healthcare company or clinic.

To know more, visit: https://bhaav.co.in/

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