The Advent of Digital Marketing in Healthcare, Post COVID
Digital marketing is the science & art of using the internet and other electronic devices such as mobile phones, tablets, desktop computers, etc. to advertise and promote a brand’s products or services. This is an advanced tool that has come into power over the last decade across industries, including Healthcare.
Healthcare is a sum of multiple verticals that cater to the complete spectrum of health from Prevention to Treatment & finally Management or Overall Care. But the fundamental rule is, that Healthcare cannot be postponed or avoided. It is directly linked with one’s quality of life, physically, mentally & emotionally. It needs to be attended to and treated urgently else it may create a worse situation or an emergency. COVID underlined this significance even further, when due to restrictions, it was a genuine concern for healthcare patients pertaining availability of a medical practitioner, consulting, medications etc. People needed instant information, without being able to easily gain physical access to the same. Even Consultations were taken online via Teleconsultation, and overall people were driven towards the World Wide Web for all their healthcare concerns.
This accelerated Healthcare Digital Marketing to help connect Healthcare services to patients through online platforms. This made those doctors or hospitals or pharmacies who operated in the physical setting, to turn towards online-solutions as well.
The shifts in online behaviour underlines the fact that digital-marketing has become an easier mode of advertising & promotions for Healthcare Services and it is vital for the patients. Consultations and purchase of medications are going online; becoming the need of the hour. Rescheduling appointments instead of cancellations, Support for patients, Patient-access through telehealth, Patient portals and virtual video meetings have increased.
The healthcare market has risen in business and is now expected to reach Rs 8.6 trillion (US$ 133.44 billion) by 2022. Brands are making their presence felt and few numbers verify this fact: Healthcare Digital Marketing engaged 83% of health-organizations since it costed 62% less. Healthcare-video-marketers got 66% more qualified leads. 58% of healthcare marketers used blogs. 44% of patients who researched for hospitals was through mobiles. Around 19% of people surveyed had health and fitness-apps on their smartphones.
Now, the journey of any patient begins at a healthcare website, followed by their social media presence & others. A provision of Digital Marketing for Healthcare Providers, be it doctors, hospitals, caretakers or pharmacies, depends on comprehending the market, the concept and conveying it with clarity on digital platforms to the patients, in a ready-to-use format. Any Marketer must hence comprehend the value of Digital Marketing including the usage of search engines, social media, paid & organic digital tactics, etc. along with the right locations, jargons, brand names and listing of medical preferences; in the Healthcare Market.
Bhaav is an extensively chosen & espoused Healthcare Digital Marketing Company in Gurugram. Our team includes experts from several domains including: Creative, Content, Digital & Client Servicing pros in Healthcare & Life Sciences along with other diverse arenas. We have developed a standard marketing & branding formula, with a perfect amalgamation & equilibrium of valid intent, energy & sentiment with a genuine “Bhaav”.
Bhaav is a Healthcare Digital Marketing Company in Gurugram that understands exactly what needs to be delivered in the Healthcare Scenario, making us the 1st choice for all our services we provide. Keeping the local crown in mind, we develop plans & strategies for Healthcare Digital Marketing & others. With a global outlook in perspective of those patients who may be from abroad, we deliver our communication & services, keeping the sensitivity of the industry in mind. This makes us a one-stop-shop for Healthcare Digital Marketing in Gurgaon wherein our team understands the needs of our clients and plans a strategic way to accomplish the desired results.
To know more about our other services, visit: https://bhaav.co.in/