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How Doctors Can Expand Their Presence Through Advertising

In today’s digital era, doctors must go beyond mere online presence; they need to proactively ensure they’re discoverable by potential patients. Simply having a website is no longer sufficient. This holds true not just for businesses in general, but especially for medical practices. While streamlining accessibility for existing patients is crucial, attracting new patients is […]

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Not just a graphic design, but a story. How can the right design benefit your medical practice?

As a healthcare provider, it’s important to ensure that your medical practice is presented in the best possible light. And in today’s digital age, graphic design plays a vital role in shaping your practice’s image and reputation and the healthcare industry is no exception. Hospitals and medical practices can greatly benefit from investing in graphic […]

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Why is Video the Future of Content Marketing in Healthcare ?

In recent years, video content has become increasingly popular in healthcare marketing, and for good reason. With the rapid growth of social media platforms and the increasing number of consumers turning to online resources for information, video has become a crucial tool for  Healthcare content marketing services to communicate their message effectively. One of the […]

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“Quality Content” – How Does Google Define It in Healthcare Marketing?

Google has released its latest algorithm update that impacts the way websites are ranked in search results. And while the change might not seem earth-shattering, it does have a significant impact on how healthcare websites are evaluated and ranked. In this Blog, we will explore how Google defines ‘quality content, and how it is important […]

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Healthcare Manufacturing Companies & the Leverage of Social Media

Have you ever wondered how healthcare organizations come to know about the latest types of equipment and treatment advancements? Well, the Healthcare Manufacturing companies take care of it. 

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The Advent of Digital Marketing in Healthcare, Post COVID

Digital marketing is the science & art of using the internet and other electronic devices such as mobile phones, tablets, desktop computers, etc. to advertise and promote a brand’s products or services. This is an advanced tool that has come into power over the last decade across industries, including Healthcare. Healthcare is a sum of […]

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The significance of online reviews in Healthcare Marketing

Online reviews are the new “word of mouth” in the healthcare marketing sector. Online reviews play a vital role in shaping the patient’s opinion about a healthcare facility and also their decision to visit your healthcare practice. In this digital age, patients rely heavily on online reviews as much as personal recommendations. A majority of […]

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Benefits of Integrated Marketing for Healthcare Brands

Healthcare Marketing can be a bit tricky when compared to other industries but is of paramount importance as without integrated healthcare marketing there would be less inflow of new patients or cash in this fast-changing industry.  The healthcare industry has transformed rapidly into a quality-based industry centered around patients from being a volume-based industry centered […]

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The Rising Trend of Online Sales in The Pharmacy Industry

The COVID-19 pandemic has changed the whole scenario of how we used to live. This may not the only significant event of 2020. Consequences of the pandemic are even more important to note down. One such consequence is the shifting trend in sales & buying behaviour. Amidst the pandemic, we have seen a great shift […]

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How to establish a healthcare brand online?

The scope of building a brand on digital media is exponential. The brand managers can easily employ a team of freelancing medical professionals and deliver high-quality branded healthcare services to the audience. Digital media is a low cost, mass distribution of witty and impactful content that attracts the audience. This content intelligently engages the audience […]

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