Now, Content Marketing is Not Only About Good Writing Skills
Research statistics say, about 93% of marketers are quintessentially using digital content to market their brand, and 90% of customers report that video & visuals content help make their purchasing decisions easier. So, the first step is to set a clear business goal, which may include building of brand awareness, new lead generation & then conversion. Then, the content is planned that shall be able to cover & suffice all of these objectives.
Irrespective of age, gender, location, education, income, or lifestyle, people are getting more inclined towards visually appealing content that includes a digitally-thought video art. Content with visuals attain higher reach than a plain text based write-up. Visual illustration reaps high traffic generation & multifold customer engagement.
Take Your Brand to Next Level with Right Visuals
Marketing campaigns effectively need visual content in a rapidly progressing era. Text will always be an obvious part of the marketing, but moving visuals is the next big thing. To make that space for the brand in the digitally active era, visual content plays a vital part in making all the marketing efforts impactful. 90% of information transmitted to the brain is visual.
Written content is part of all of the visuals, however it needs to be blended with the right visual for the right impact. Following is what constitutes the visual part of content marketing:
- Video: One of the most effective methods of enhancing product understanding to the audience is video content. There are a few types of videos that can be prepared: animated, informative, demonstrative, and many more.
- Images: The more than ever accessibility of mobile internet has shortened the attention spans. So, the content has to appear appealing enough in that little time frame, with aptly compelling images.
- Infographics: A superb tool to accommodate complex data into a well-illustrated fashion. It is mandatory to use accurate & relevant content correctly while preparing infographics.
- Memes: We all know the popularity of memes. They have become a part & parcel type of trend of social media. It is a contemporary way to connect with people all over the world.
- Presentations: Larger content can also be shared in the form of a presentation, wherein the information can be included in a couple of slides.
- Screenshots: An effective way to support what the brand actually claims. It shows the authenticity to the viewers, and builds trustworthiness in them.
Go Digital, Go Viral!
Once the visual content is ready, it is required to be communicated through suitable electronic channels, such as: Apps, Email, SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Search Media Marketing), PPC (Pay Per Click), or social media websites.
Meet Your Comprehensive Content Marketing Needs
Bhaav is a greatly preferred & assimilated Marketing & Communication Agency. Our team comprises of expert Creative, Content, Digital & Client Servicing professionals in Healthcare & Life Sciences as well as diverse arenas. Its core management & founders are Healthcare veterans. We have developed a standard marketing & branding recipe, with a perfect combination & balance of the applicable intent, energy & sentiment with a genuine “Bhaav”.
For more information: https://bhaav.co.in/