Information! Information! And just Information! It becomes quite dull for people to grasp so much data all the time. Now, generations are looking for ‘entertainment’ in informative matters too. Take an example of children, if we keep bombarding them with information, neither would they be able to find it interesting or important; nor will they […]
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Research statistics say, about 93% of marketers are quintessentially using digital content to market their brand, and 90% of customers report that video & visuals content help make their purchasing decisions easier. So, the first step is to set a clear business goal, which may include building of brand awareness, new lead generation & then […]
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Today, audiences are more than just the spectators who are on the other side of the market to absorb all the content marketing services that brand posts. Now, they want the brand to be eager as well to listen to them & know their views, that too, not just in the form of feedback or […]
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Supremacy of creative content is lucid in its tremendous power to create awareness & to connect sensitively. Organizations can seek help or excogitate content to explain features of offerings and specific & exclusive benefits. A well-mapped content marketing with customer’s journey is a boon to both, the brand as well as buyer. A brand can […]
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