Content marketing

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What is content marketing?

When we ask Google ‘what is Content marketing’, it says, “it is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience- and, ultimately, to drive profitable customer action”. Indeed, Content Marketing is the most intriguing method of promotion or advertising in today’s marketing […]

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Content Marketing Strategy: Make It Work for Your Business

Many people think that content refers to blogs and articles or webpages that perform according to digital marketing goals. Well, that is not wrong but also it is not the complete truth. Content is definitely an important element of tweets, social media, and branding but the actual scope of content marketing is much greater than […]