What is content marketing?
When we ask Google ‘what is Content marketing’, it says, “it is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience- and, ultimately, to drive profitable customer action”.
Indeed, Content Marketing is the most intriguing method of promotion or advertising in today’s marketing world.
Definitely, the important elements of content branding on social media are likes, comments, shares, re-tweets, and other similar reactions. While the actual scope of content marketing is way beyond that. From creating a web presence to carry brand presence to complete social media marketing, one needs to develop a clear content marketing strategy. Before that, it is essential to understand what content marketing is?
Content, if used in the right direction, has the potential to bring a large footfall to the website on a regular basis.
Initially, a proper framework of content and writer is required to be set-up. As the strategy is ready, one can target the specific audience in several social media channels such as Facebook ads, landing pages, videos, or vlogs.
For effective content marking, content writers need to maintain a vast pool of resources, comprising, designers, animators, video editors, content creators, and so on.
Copywriting plays an extensive role in delivering value to users in terms of informative, creative, and shareable content. Every content has a voice; what one writes is to be presented in terms of colours, copy and creatives to make the necessary difference.
All copywriters, certainly, have their own opinions, which are expressed in the best possible blend with that of the client. Agencies must adopt a writing style and tone depending on who they are speaking to and who they are speaking to. Every client might not have brand guidelines or tone of voice document, however, they do have a tone of voice.
One hires an agency to get thorough support of all the verticals, and run a successful branding campaign or establishing the presence of the brand from scratch. Agencies have all the needful resources, tools, strategies, network, and relationship with the appropriate talent.
Get all support to drive a successful branding campaign
Bhaav is an Integrated Marketing & Communication Agency with an expert Creative, Content, Digital & Client Servicing team that specialises in Healthcare & Life Sciences. People with different expertise have found their home here. The core management & founders are healthcare veterans. With the right intent, energy & sentiment, they create the perfect marketing & branding recipe, with a genuine “Bhaav”.