Video Marketing – The New Key to Generate Revenue for Healthcare Brands
The current era of social media is widely driven by videos, and you will have to walk through this path if you aim to reach masses. Studies show that more than 60% of patients prefer video communication for essential updates rather than texts or emails. Almost half of the people make an appointment call after watching a health-related video. Video marketing services helps to drive more visitors to your website, get more visibility, and create a unique brand exposure to engage your target group. Video marketing is the perfect way to attract masses especially in healthcare businesses. We all know that watching videos are better than reading through a wordy, text-heavy page. Videos are even more attention-grabbing than any attracting images.
Here in this blog, we are going to showcase a few prime reasons why you must sign up for video marketing.
Make you stand out
A good video or series of videos is the easiest way to inform your clients about your practice and updates. It helps them to understand more about your services and your unique selling points. It also helps to know more about you before they come to physically meet you. Even introducing your healthcare institution and your medical staff to viewers helps them to connect better with you. Any professional video marketing agency uses videos to explain your products and services to masses and convince them to choose you as their healthcare partner.
Increase your Click Through Rates
Several studies have shown that more than half of the visitors buy or sign up for healthcare products and services after watching a video online or on YouTube. It also shows that video marketing can increase the Click Through Rate (CTR) by 2-3 times.
Video marketing services are versatile
Unlike other marketing strategies, you don’t have to bind yourself in video marketing. For example, video content has no plagiarism issues. You can not only advertise your clinic or services through video marketing but also showcase testimonials and the inside views of your set-up. Such videos help them to understand the place where they will be receiving treatment further. You can have as many videos as you want on your YouTube channel and website. Live videos such as question and answer sequences for specific disease or services is the best way to engage with more people. Such videos give your target audience an opportunity to clear their doubts which automatically increase the client base.
Quality is key
As mentioned earlier, you can have unlimited videos in your channel but that should not result in any compromise in the quality. Always remember that a good and informative video only attracts the target audience. If your video does not serve their purpose or query, then it will not deliver expected results. So, the best way is to make good informative videos instead of focusing on the number of productions. Before starting with video marketing, make sure you are connected to a good video marketing agency who are well-versed in maintaining good quality in the video content.
How BHAAV can help
Only powerful and informative video can help to you grow your practice. The team at BHAAV is highly skilled and have extensive knowledge about video marketing services especially in the healthcare sector. We can help your practice by creating awesome video content. We ensure our clients about exceptional results. We have expertise in creating high-quality medical video content and use them in the correct way to get more attention. Go through our portfolio to know more about our past work and understand why we are the best choice for your practice. Need help with creating video marketing strategy? Contact us today!