Healthcare Marketing can be a bit tricky when compared to other industries but is of paramount importance as without integrated healthcare marketing there would be less inflow of new patients or cash in this fast-changing industry. The healthcare industry has transformed rapidly into a quality-based industry centered around patients from being a volume-based industry centered […]
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Attracting and engaging the audience towards a specific product or service is always the most challenging part of any business. Brands can build brand recognition that your target audiences will cater to their moments of need. Becoming their PREFERRED brand is tough but feasible. Hitting the search engine is essential but a mediocre SEO strategy and […]
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The COVID-19 pandemic has changed the whole scenario of how we used to live. This may not the only significant event of 2020. Consequences of the pandemic are even more important to note down. One such consequence is the shifting trend in sales & buying behaviour. Amidst the pandemic, we have seen a great shift […]
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Many people think that content refers to blogs and articles or webpages that perform according to digital marketing goals. Well, that is not wrong but also it is not the complete truth. Content is definitely an important element of tweets, social media, and branding but the actual scope of content marketing is much greater than […]
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“It was destiny that took me to the cancer institute. Ever since there has been no looking back and I have been part and parcel of the Institute, in all its tribulations, vicissitudes, share its fears, hopes, successes, and failures” said Dr. V. Shanta in an interview. The recipient of Padma Bhushan, Padma Shri, and […]
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In today’s competitive world, hiring a digital marketing company has become mandatory. Hiring an agency makes the pivotal process of digital marketing simple by placing certain techniques. But the question is how one can know if the agency they are hiring is right for them or not. Well, using some standard parameters can help with […]
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The scope of building a brand on digital media is exponential. The brand managers can easily employ a team of freelancing medical professionals and deliver high-quality branded healthcare services to the audience. Digital media is a low cost, mass distribution of witty and impactful content that attracts the audience. This content intelligently engages the audience […]
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As general awareness is increasing, there is an evolution in integrated healthcare marketing techniques. Healthcare marketing used to be focused on the direct distribution of a branded message uptil now. Here it seems easier to communicate in a direct manner. But it is not an exciting way to receive information. The audience is significantly less […]
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Instagram saw some drastic changes in 2020. Instagrammers can now have a completely immersive virtual experience on a single application. There were many additions made to the platform. Stories, reels, hidden number of likes, website creation, price tags in stories, blog posts, support local business in stories, #BornOnInstagram and brand filters to name a few. […]
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COVID-19 has brought us all into a time of great uncertainty. A time where we all have been worried about the future. The effect is the same across businesses including the healthcare sector. Despite the challenges and current times, we have to understand the importance of making the next move and focusing on innovation while […]
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