We, humans, are emotional beings. Rightly said, people may forget what we tell them, but they do not forget how we made them feel. Nevertheless, our people are getting more & more emotionally intelligent too. They are well-aware of how to control them smartly & easily. A marketeer cannot fool them now, or else the […]
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Research statistics say, about 93% of marketers are quintessentially using digital content to market their brand, and 90% of customers report that video & visuals content help make their purchasing decisions easier. So, the first step is to set a clear business goal, which may include building of brand awareness, new lead generation & then […]
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Online reviews are the new “word of mouth” in the healthcare marketing sector. Online reviews play a vital role in shaping the patient’s opinion about a healthcare facility and also their decision to visit your healthcare practice. In this digital age, patients rely heavily on online reviews as much as personal recommendations. A majority of […]
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Healthcare Marketing can be a bit tricky when compared to other industries but is of paramount importance as without integrated healthcare marketing there would be less inflow of new patients or cash in this fast-changing industry. The healthcare industry has transformed rapidly into a quality-based industry centered around patients from being a volume-based industry centered […]
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Attracting and engaging the audience towards a specific product or service is always the most challenging part of any business. Brands can build brand recognition that your target audiences will cater to their moments of need. Becoming their PREFERRED brand is tough but feasible. Hitting the search engine is essential but a mediocre SEO strategy and […]
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The COVID-19 pandemic has changed the whole scenario of how we used to live. This may not the only significant event of 2020. Consequences of the pandemic are even more important to note down. One such consequence is the shifting trend in sales & buying behaviour. Amidst the pandemic, we have seen a great shift […]
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