“Quality Content” – How Does Google Define It in Healthcare Marketing?
Google has released its latest algorithm update that impacts the way websites are ranked in search results. And while the change might not seem earth-shattering, it does have a significant impact on how healthcare websites are evaluated and ranked. In this Blog, we will explore how Google defines ‘quality content, and how it is important for healthcare
When it comes to quality content for the healthcare industry, Google has a specific definition in mind. In order to qualify as “quality content”, it must be informative and helpful. It must follow the E-A-T principle. Additionally, it must be well-written and easy to read. It should be updated regularly so that readers always have the most up-to-date information.
What do we mean by E-A-T Principle?
For many years, healthcare owners and SEO content writers concentrated on particular text properties to identify what constitutes high-quality content. The characteristics defined what high-quality content needs to resemble for SEO to perform well on search engine results pages (SERPs).
These include:
- Word count
- Readability
- Spelling and grammar
- Ability to address user intent
- Actionability
These characteristics led marketers and experts to quality content writing services with the use of the E-A-T Principle as their main framework for creating content that converts. It stands for Expertise, Authoritativeness, and Trustworthiness, three crucial criteria used to assess the dependability and overall usefulness of online material.
- Expertise The depth of understanding the person has about a certain matter.
- Authoritativeness: Indicates how trustworthy the writer’s knowledge is.
- Trustworthiness: Indicates if the writer and the domain where the content is posted may be trusted.
What is the meaning of Quality Content for the healthcare industry?
When it comes to finding quality content for the healthcare sector, Google has a specific definition in mind. They consider high-quality content to be authoritative, informative, and engaging. This means that the information provided should be accurate and up-to-date, and it should be written in a way that is easy to understand. Additionally, the information should be tailored specifically for the healthcare organization.
As per Google if the content is shareable it is also defined as quality content. This means that it can be easily shared on social media platforms like Facebook and Twitter. It’s also likely to receive a lot of positive feedback from readers. In short, quality content is essential if you want to successfully market your healthcare services online.
Quality content information is both useful and relevant. In the healthcare industry, the shared information must be useful to the audience and must be relevant. This will bring views and traffic to the website which can work as a boost for business.
Other characteristics of a quality blog are:-
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The Purpose of the user is fulfilled
Good blogs may satisfy the user’s desire by determining the motivation behind the search. In order to generate content that matches their goal, it is necessary to place more attention on SEO keyword research. By conducting detailed SEO keyword research in advance, you may ascertain the intent behind frequently used search phrases and provide pertinent content that corresponds to what the user is searching for.
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Easy to Read
No matter how much material you generate, it must still be readable in order to be interesting. This depends on a variety of elements, including the difficulty of the words you use, the length of your sentences, your use of industry-specific jargon, spelling, and grammar.
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Well-Formatted
Readers can easily locate the information they’re seeking on a page with the help of a proper layout. They frequently don’t read a blog all the way through to get the solution to their question. Instead, they skim the material and take advantage of its many hints to get what they’re seeking as quickly as possible. That’s why readability is crucial and why it also has to be correctly structured.
Conclusion
The text itself and its numerous characteristics are only one aspect of content quality. Instead, Google examines your entire website to determine whether the stuff you publish is, in fact, of a high caliber. Additionally, as high-converting digital marketing strategies must include excellent content, optimizing your website’s design and user experience has a big positive impact on how well it performs on search engine results pages (SERPs).
Want to make the most of the advantages of high-quality content? BHAAV an integrated digital marketing agency can assist. We have professionals that provide thorough digital marketing services to help you achieve your objectives. While our UX design services help you perform better on the SERPs, we also provide content marketing and SEO content writing services to help you utilize content that converts. Get in touch with us to reach your goals with ease!