In today’s digital era, doctors must go beyond mere online presence; they need to proactively ensure they’re discoverable by potential patients. Simply having a website is no longer sufficient. This holds true not just for businesses in general, but especially for medical practices. While streamlining accessibility for existing patients is crucial, attracting new patients is […]
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Digital Marketing defines usage of the internet and other electronic devices such as mobile phones, tablets, desktop computers, etc. for promotions. Search Engine Optimization (SEO) is one such Digital Marketing tool or process that involves improvement of the quality and quantity of traffic to a website. SEO targets unpaid or organic traffic, which can originate […]
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Online reviews are the new “word of mouth” in the healthcare marketing sector. Online reviews play a vital role in shaping the patient’s opinion about a healthcare facility and also their decision to visit your healthcare practice. In this digital age, patients rely heavily on online reviews as much as personal recommendations. A majority of […]
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The COVID-19 pandemic has changed the whole scenario of how we used to live. This may not the only significant event of 2020. Consequences of the pandemic are even more important to note down. One such consequence is the shifting trend in sales & buying behaviour. Amidst the pandemic, we have seen a great shift […]
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“It was destiny that took me to the cancer institute. Ever since there has been no looking back and I have been part and parcel of the Institute, in all its tribulations, vicissitudes, share its fears, hopes, successes, and failures” said Dr. V. Shanta in an interview. The recipient of Padma Bhushan, Padma Shri, and […]
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As general awareness is increasing, there is an evolution in integrated healthcare marketing techniques. Healthcare marketing used to be focused on the direct distribution of a branded message uptil now. Here it seems easier to communicate in a direct manner. But it is not an exciting way to receive information. The audience is significantly less […]
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Digital media is a game-changer in the healthcare marketing agency. This is very much true! Statistics recently released by Google back this up. Indians are the 5th most digitally interactive population with apps relating to health and services provided through mobile health apps. A younger demographic is eagerly engaging in conversations around health. This generation […]
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