| by BHAAV | No comments

Time to know what is Local SEO & how it can be beneficial to a business

Google has been making life easier since the beginning. In their 24 years journey, they have transformed the way businesses function in a significant way. In 1998, who would have thought people would be able to shop online or conduct their entire business using digital mediums? Various Search Engines have created new ways of marketing and boosting one’s business, to increase performance & reach amongst the targeted audience.

Content is King ”, is a renowned phrase used in digital marketing but this king also needs various ways to be effective. One such way is Search Engine Optimization (SEO).

The process of optimising a website for Google Search with the purpose of increasing web traffic and increasing website or brand exposure is known as SEO. This activity is done globally. But how can a local business take advantage of such a tactic to help increase their reach further? Well, don’t worry! Bhaav, an Integrated Digital Marketing Agency based in Gurugram is here with the answers to your questions as well as tips that will help you achieve your goals.

SEO is of two types one is done globally and the other is Local SEO which is the best marketing strategy for local businesses to promote themselves online. There is a significant difference between SEO and Local SEO.  

Let’s give you an example: A business based in Gurugram wants to expand itself within the nearby area. Local SEO is the best marketing strategy for this. If it is implemented in the best possible way, the business can be benefitted.

Relevance, distance and significance are the most important factors in determining Local SEO results.

Relevance: The degree to which a local business profile fits what someone is looking for is referred to as relevance. To help Google better understand your business and link your profile to relevant queries, include comprehensive and detailed business information.

Distance: The distance between each potential search result and the location phrase used in the search is taken into account.

Prominence: The term “prominence” relates to how well-known a company is. There are some areas that are better known offline; search results attempt to reflect this in local ranking. In addition, this results from the information Google gathers about a company from various online sources, including articles, blogs, and directories.

When a person searches for any service or business, a search engine scans these essential details and then provides the best results.

A website’s landing page plays a significant role in the implementation of these strategies. It’s necessary to develop local landing pages for each of your locations (if you have more than one center for your business) where you must include your business name along with details like address and phone, as well as optimized titles, tags, meta descriptions and follow other SEO-friendly practices.

Marketing strategies for Local SEO that can additionally help in SEO practices to reach local searches are:

  • Controlling and improving profiles on local listing platforms like Google My Business
  • Getting and keeping positive evaluations on local review sites
  • On your website, target relevant and local keywords
  • Creating websites that are location-based
  • Getting backlinks from local, reliable websites

Local SEO can benefit business in a significant manner. If you are unsure of the ways then get in touch with the experts who can help you achieve your targets with the help of their expertise, knowledge & customized plans.

Leave a Reply