In today’s digital age, creating sufficient brand awareness boosts the competitive edge of a company, which is not effective with only word-of-mouth referrals. The smartest approach to take to increase your website’s online visibility and traffic is search engine optimization. With the use of SEO, your healthcare company appears at the top of search results […]
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The online storefront or website for your healthcare business serves as its public face. If you manage an online business, you are aware that your website is your first and possibly only opportunity to leave a positive first impression on visitors. Even if we talk about offline businesses or healthcare service providers, pharmaceuticals, medical wellness […]
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The debate between hiring a healthcare digital marketing agency or a regular marketing agency has straight results. If you are a medical institution, then you need a specialised marketing agency as your niche is different. You need to understand that for every sector, marketing strategies are very specialized. Moreover, in medical services, you are dealing […]
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The current era of social media is widely driven by videos, and you will have to walk through this path if you aim to reach masses. Studies show that more than 60% of patients prefer video communication for essential updates rather than texts or emails. Almost half of the people make an appointment call […]
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No matter how marketing evolves with new trends, content still rules the domain. Be it brand promotion or product advertisement, content plays a major role in attracting masses. From service descriptions to video making, content writing services play a major role. Healthcare is definitely a sensitive domain where you have to be very careful about […]
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We all are living in a digital world with everything going online. The internet has undoubtedly made our lives better and now we experience most of our entertainment through our phones and other devices. Several surveys show that nowadays nearly 80% of people conduct an online research/search before opting for any healthcare service. This has […]
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It’s been years since paid ads have become a major game player when it comes to reaching a higher customer base. All businesses nowadays are using this method of digital marketing to attract more customers. This a faster, more accurate way to attract a bigger audience rather than waiting for them to reach you in […]
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Doctors are definitely doing a noble cause by treating patients but after all they are also professionals. Hence, they need better exposure to keep their practices going. Moreover, since the pandemic, like many other services, doctors are also now focusing on online platforms. They have started conducting teleconsultation or digital consultation to keep up with […]
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The world has become digital oriented, and the recent pandemic has strengthened the debate. Especially when it comes to healthcare providers, we have seen a great shift towards digital presence. Now hospitals and doctors are using digital media platforms to provide everyday healthcare. This has made digital marketing more significant for the healthcare providers. They […]
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Lead generation is an integral part of marketing services, be in online marketing or physical marketing activities. In the case of digital marketing, the process of lead generation involves developing interest of a potential buyer and converting them into a regular customer. The technique of marketing changes every decade. Now-a-days advertisements cannot fulfil the marketing […]
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