We, humans, are emotional beings. Rightly said, people may forget what we tell them, but they do not forget how we made them feel. Nevertheless, our people are getting more & more emotionally intelligent too. They are well-aware of how to control them smartly & easily. A marketeer cannot fool them now, or else the […]
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Information! Information! And just Information! It becomes quite dull for people to grasp so much data all the time. Now, generations are looking for ‘entertainment’ in informative matters too. Take an example of children, if we keep bombarding them with information, neither would they be able to find it interesting or important; nor will they […]
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Research statistics say, about 93% of marketers are quintessentially using digital content to market their brand, and 90% of customers report that video & visuals content help make their purchasing decisions easier. So, the first step is to set a clear business goal, which may include building of brand awareness, new lead generation & then […]
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Today, audiences are more than just the spectators who are on the other side of the market to absorb all the content marketing services that brand posts. Now, they want the brand to be eager as well to listen to them & know their views, that too, not just in the form of feedback or […]
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We breathe a fast-paced life, wherein we want maximum information in minimum words in least possible time. People are more inclined towards crisp, quick, & yet easily understandable content. To keep the audience attracted & engaged, content marketing has to follow a new format altogether. The modern presentation of content communicates in a precise and […]
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Supremacy of creative content is lucid in its tremendous power to create awareness & to connect sensitively. Organizations can seek help or excogitate content to explain features of offerings and specific & exclusive benefits. A well-mapped content marketing with customer’s journey is a boon to both, the brand as well as buyer. A brand can […]
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Over the century, content marketing has evolved from informative-ness to pure-business, which is now called content-selling. Why else would a brand spend a huge amount of money to provide information about itself? Mere spreading of awareness is not enough, it would not fetch business profitability or even basic survival. This era has put content marketing […]
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When we ask Google ‘what is Content marketing’, it says, “it is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience- and, ultimately, to drive profitable customer action”. Indeed, Content Marketing is the most intriguing method of promotion or advertising in today’s marketing […]
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Online reviews are the new “word of mouth” in the healthcare marketing sector. Online reviews play a vital role in shaping the patient’s opinion about a healthcare facility and also their decision to visit your healthcare practice. In this digital age, patients rely heavily on online reviews as much as personal recommendations. A majority of […]
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Healthcare Marketing can be a bit tricky when compared to other industries but is of paramount importance as without integrated healthcare marketing there would be less inflow of new patients or cash in this fast-changing industry. The healthcare industry has transformed rapidly into a quality-based industry centered around patients from being a volume-based industry centered […]
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