Website can be one of the most important parts of generating revenues. To generate revenues, they need traffic and achieving these goals isn’t always as easy as it might seem. Driving traffic to a website is one of the most exhaustive tasks, requiring persistent determination through organic Search Engine Optimization tactics. One such method is […]
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The healthcare industry is one of the most complex and competitive in the world. With so many different players and specialists, it’s no wonder that getting your website ranked high on search engines can be a daunting task. However, there are plenty of ways to boost your SEO and make your website more visible to […]
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Google has been making life easier since the beginning. In their 24 years journey, they have transformed the way businesses function in a significant way. In 1998, who would have thought people would be able to shop online or conduct their entire business using digital mediums? Various Search Engines have created new ways of marketing […]
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Digital marketing is the science & art of using the internet and other electronic devices such as mobile phones, tablets, desktop computers, etc. to advertise and promote a brand’s products or services. This is an advanced tool that has come into power over the last decade across industries, including Healthcare. Healthcare is a sum of […]
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Digital Marketing defines usage of the internet and other electronic devices such as mobile phones, tablets, desktop computers, etc. for promotions. Search Engine Optimization (SEO) is one such Digital Marketing tool or process that involves improvement of the quality and quantity of traffic to a website. SEO targets unpaid or organic traffic, which can originate […]
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Research statistics say, about 93% of marketers are quintessentially using digital content to market their brand, and 90% of customers report that video & visuals content help make their purchasing decisions easier. So, the first step is to set a clear business goal, which may include building of brand awareness, new lead generation & then […]
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Today, audiences are more than just the spectators who are on the other side of the market to absorb all the content marketing services that brand posts. Now, they want the brand to be eager as well to listen to them & know their views, that too, not just in the form of feedback or […]
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Supremacy of creative content is lucid in its tremendous power to create awareness & to connect sensitively. Organizations can seek help or excogitate content to explain features of offerings and specific & exclusive benefits. A well-mapped content marketing with customer’s journey is a boon to both, the brand as well as buyer. A brand can […]
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Online reviews are the new “word of mouth” in the healthcare marketing sector. Online reviews play a vital role in shaping the patient’s opinion about a healthcare facility and also their decision to visit your healthcare practice. In this digital age, patients rely heavily on online reviews as much as personal recommendations. A majority of […]
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Healthcare Marketing can be a bit tricky when compared to other industries but is of paramount importance as without integrated healthcare marketing there would be less inflow of new patients or cash in this fast-changing industry. The healthcare industry has transformed rapidly into a quality-based industry centered around patients from being a volume-based industry centered […]
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