Integrated Marketing: The Future of Pharma The pharmaceutical industry has undergone a significant transformation in recent years. The traditional approach of relying on medical representatives and print advertisements to promote drugs is no longer sufficient. Today, consumers are more informed than ever before, with access to an abundance of information at their fingertips. As a […]
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In today’s fast-paced and ever-evolving healthcare industry, effective communication is key. But with so many channels available to reach patients and providers alike, it can be overwhelming to navigate the marketing landscape. Enter integrated marketing: a strategy that combines traditional and digital approaches in order to create a cohesive brand message across all touchpoints. In […]
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It’s been years since paid ads have become a major game player when it comes to reaching a higher customer base. All businesses nowadays are using this method of digital marketing to attract more customers. This a faster, more accurate way to attract a bigger audience rather than waiting for them to reach you in […]
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Lead generation is an integral part of marketing services, be in online marketing or physical marketing activities. In the case of digital marketing, the process of lead generation involves developing interest of a potential buyer and converting them into a regular customer. The technique of marketing changes every decade. Now-a-days advertisements cannot fulfil the marketing […]
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Google has released its latest algorithm update that impacts the way websites are ranked in search results. And while the change might not seem earth-shattering, it does have a significant impact on how healthcare websites are evaluated and ranked. In this Blog, we will explore how Google defines ‘quality content, and how it is important […]
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Online reputation management services are becoming increasingly important. The main reason is that the internet has made it easier for people to find and connect with any professional they are seeking. This also includes doctors. If we talk about doctors, ORM or online reputation management is essential for them. This is because any patient or […]
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Website can be one of the most important parts of generating revenues. To generate revenues, they need traffic and achieving these goals isn’t always as easy as it might seem. Driving traffic to a website is one of the most exhaustive tasks, requiring persistent determination through organic Search Engine Optimization tactics. One such method is […]
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The healthcare industry is one of the most complex and competitive in the world. With so many different players and specialists, it’s no wonder that getting your website ranked high on search engines can be a daunting task. However, there are plenty of ways to boost your SEO and make your website more visible to […]
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Healthcare Marketing can be a bit tricky when compared to other industries but is of paramount importance as without integrated healthcare marketing there would be less inflow of new patients or cash in this fast-changing industry. The healthcare industry has transformed rapidly into a quality-based industry centered around patients from being a volume-based industry centered […]
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As general awareness is increasing, there is an evolution in integrated healthcare marketing techniques. Healthcare marketing used to be focused on the direct distribution of a branded message uptil now. Here it seems easier to communicate in a direct manner. But it is not an exciting way to receive information. The audience is significantly less […]
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